Fifteen years after his arrival in Spain, PrestaShop is experiencing exceptional growth momentum. From digital native brands to SMEs, Almost 300,000 PrestaShop websites generated €24 billion in sales value in 2021an increase of 9% compared to 2020, which translated into revenue growth of 40%.
«We are very proud that Spain is part of the excellent results achieved by PrestaShop. Our team wants to maintain this growth and further improve its results for this 2022. We will continue to support our merchants and promote collective success.”, points Jorge González Marcos, Head of Iberia and Latam at PrestaShop. To support its ambition to become the world’s leading e-commerce platform, PrestaShop plans to double its workforce by 2022 – from 200 to 400 employees. To this end, it announces a new work approach «Work from Anywhere»: a new, flexible and agile organization of work, specifically focused on a healthy balance between work and personal life. This cultural change is already paying off, as 50 talents have joined the PrestaShop teams in the first months of 2022.
Support merchants with new features and strategies to grow and scale
This ambition also requires the creation of large-scale strategic partnerships to support the new merchants’ goals, which include: offering more features and services, driving customer acquisition with appropriate marketing strategies, and increasing visibility. By offering access to the best technology, PrestaShop enables businesses of all sizes, especially SMEs, to grow and scale.
These features take shape in the PrestaShop Essentials Suite, a wide range of modules designed to enhance and simplify the merchant experience. Available on the Addons marketplace, the Essentials suite covers the main needs of sellers, from PrestaShop Checkout, built with the PayPal payment interface, to the analysis and management of e-commerce data with PrestaShop Metrics, through marketing. web with PrestaShop Marketing with Google, social purchases with PrestaShop Facebook or installment payments with PrestaShop Paylater, which has recently been launched in collaboration with Oney and PayPlug.
«PrestaShop is supported by an ambitious growth strategy because we can count on a combination of three unique pillars in the market: dynamic merchants, the short-term duplication of our teams by incorporating the best talents to support the acceleration of our development and a constantly evolving portfolio that includes increasingly innovative and efficient solutions”, he points out Alexandre Eruimy, CEO of PrestaShop.
Prestashop’s priority for 2022: maximize its role as part of the MBE group to accelerate higher utilization among mid-sized businesses
At the end of 2021, PrestaShop was acquired by MBE Worldwide. Together they aim to be the leading global trading platform by leveraging the complementarity of their offerings.
This synergy between Prestashop’s technology and services, and MBE’s expertise in shipping, logistics and customer experience personalization, enables PrestaShop to win new customers all over the world.
Thanks to the support of this important player in the sector, PrestaShop offers a seamless and fully integrated experience that covers all the needs of merchants. The acquisition of PrestaShop by MBE Worldwide has given PrestaShop a valuable boost to achieve the necessary transformation to achieve its goals.
According to Paolo Fiorelli, President and CEO of MBE Worldwide: “The excellent results of PrestaShop and its merchants in 2021 confirm the success of our acquisition. Thanks to the experience and teams at PrestaShop, we now aim to further maximize the opportunities arising from e-commerce, thereby supporting our long-term goal of becoming a leading platform for global commerce.” For his part, Alexandre Eruimy, CEO of PrestaShop, points out that “together with MBE, we can now cover the full range of e-commerce needs of companies – especially small and medium-sized ones – thanks to a fully integrated approach from logistics to the last mile, passing through shipping and direct debit”.
“As omnichannel has become the norm, this combination of insights will enable us to achieve our goal of becoming the go-to commerce platform for accelerating business growth around the world.“, Add.