Amazon continues its struggle to gain market share. Over the next two years, the company will see strong sales growth in the health and personal care categories, and food and beverages, among others. However, according to the forecast Insider Intelligencethese gains will not be enough to increase the company’s share of US ecommerce beyond 38%.
Specific, Amazon will win the largest share in health and personal care. Going forward, this category will likely be a major focus for Amazon as it is not only growing rapidly, but Amazon’s share of sales remains relatively low compared to other categories. Plus, Amazon’s business model of fast, free shipping (no minimum order for Prime members) is great for category shoppers. Sales in health and personal care will go from representing 33.2% this year to 34.7% in 2024, which translates into a growth of 1.5%.
For its part, Amazon’s participation in online sales of computers and electronic products consumption is close to 50% and will grow by 0.4% in 2024. According to Insider Intelligencesales in this category are expected to exceed $88 billion this year, more than double Apple’s forecast ecommerce sales ($41.6 billion) and more than five times those of Best Buy (15.68 billion). Dollars).
Regarding the category of office equipment and supplies it will register a growth of 0.4% for the next year; clothing and accessories, 0.7%; and home furnishings 0.9%, positioning, as we have previously mentioned, health and personal care as the category where Amazon will see the greatest increase in sales.
It should also be noted that, worldwide, according to a study made by Jungle Scout between December 2022 and January 2023 in many countries around the world, the category of home and kitchen was the most popular among Amazon marketplace sellers. Specifically, 35% of those surveyed stated that they had this type of product for sale. The beauty and personal care category was in second position, while clothing, footwear and jewelry completed the TOP 3.