These are times of change in consumer purchasing habits. In view of the evolution in the preferences of its clients, aliexpressthe global online sales marketplace belonging to the Alibaba Group, breaks down the main trends on the platform in 2022.
Faced with this demand from its users, AliExpress has launched the ‘Month of Trends’ in September, introducing new products in multiple categories, ranging from fashion, beauty, gadgets and home appliances. The platform also has reintroduced the cash-backits rewards program that allows users to benefit from cash back and save money with every purchase.
A new way to shop
With the year-on-year inflation rate in the euro zone at a 25-year high and the cost of living crisis brewing, consumers have been forced to change their purchasing patterns. Nowadays, they turn more to the Internet to find ‘bargains’. As an example, during the AliExpress summer sales, More than a million clients participated in the first program of cash-back in Spainto get 10% refund of the total amount of each of your purchases. At the end of the AliExpress ‘Back to School’ campaign, at the end of August, the number of users who have benefited from the cash-back increased up to 60%which shows the great reception that the rewards program has had by the public.
During the ‘Month of Trends’, AliExpress once again offers its customers 10% off cash-back on all selected products. But it doesn’t end there, to relieve users’ pockets in these difficult times, the platform allows all purchases to be paid in 3 interest-free installments.
“AliExpress has launched a new ‘cashback’ program to reward our customers for the support they have given us over the past few months. In September, for the first time, we also offer interest-free installments on all products on the platform. This responds to our commitment to offer our customers the best online shopping experience and allow them to get the most out of their purchases for this fall”has manifested Gary Topp, Sales and Marketing Director of AliExpress in Europe.
The importance of sustainability
Consumers are more aware than ever of the environmental impact they generate, which leads them to dedicate efforts to find more eco friendly for your shopping baskets. According to a recent study of Forrester, more than half of adults who buy online in Europe think that it is worth paying more for products that are sustainable. The possibility of recycling the packaging or the decarbonization of the shipping process are some of the most valued options when buying online.
On AliExpress, sales of energy saving products have increased by up to 170%. Among the best-selling items in Spain, we can find everything from smart plugs (which incorporate functions to control energy efficiency, as well as to turn them on and off remotely), to photovoltaic inverters and solar panels.
Order consolidation, a new shipping method that AliExpress has recently introduced so that customers can combine multiple orders placed on the same day into a single shipmenthave also registered a strong increase, of up to 25% in Spain between June and August, which shows that more and more customers choose this delivery method to reduce their carbon footprint.
After the very dry summer that we have lived in Europe, AliExpress has also been concerned with increasing its offer of products to save water and that have been introduced during the ‘Month of Trends’, for example, water-saving taps, which help users to better manage their consumption.
Inexpensive Smart Home Upgrades
After the pandemic, we spend more time than ever at home, which, together with higher rates and the desire to spend energy more sustainably, makes smart appliances at affordable prices increasingly popular among users.
It is observed a great increase in sales of smart appliances on AliExpress, such as robot vacuum cleaners. In Spain, the star product in this field has been the fans, which registered an increase of 1200% during the summer sales. Other household appliances that are also a trend on the platform are mobile air conditioners or portable washing machines. During the ‘Month of Trends’, AliExpress also presents new projectors for the home, which allow you to watch series and movies in a big way.
Increase interest in home cooking
Another consequence of the pandemic has been to get used to eating at home and it does not seem that this trend is going to subside soon. Users seem to have welcomed the activity of getting into the kitchen, experimenting and cooking different and healthier recipes for their loved ones.
In Spain, there is significant growth in the sale of kitchen gadgets such as coffee machines, coffee grinders, milk frothers, juicers and ice machines.
Bright colors are back in trend
2022 marks the return of bright, bold colors to catwalks and streets across Europe. London Fashion Week Autumn-Winter 2022/2023 combines for the first time the light pastel shades and dazzling glitter. With the addition of new brands to the AliExpress fashion category in this ‘Month of Trends’, such as Urban Revivo (best-selling women’s clothing brand at Festival 6.18), Zaful (chosen among the 50 best clothing brands of the year in China), or LovelyWholesale (one of the most important women’s clothing brands on the B2B commerce platform Alibaba), it is expected that we will also see an increase in the garments in bright and daring colors available on the platform.
New products for all European households
AliExpress’s ‘Month of Trends’ officially kicked off on September 5, so users can now access hundreds of new items on the platform to make their purchases cheaper, save energy, improve their home or be up to date with fashion. All this with free shipping for a limited time, possibility to pay in 3 interest-free installments and 10% cashback on all selected products.
