Thanks to innovation, Fripozo will increase its sales by 13.2 percent to 180.3 million euros in 2023

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In 2023, Fripozo achieved sales of 180.3 million euros, which corresponds to growth of 13.2 percent compared to the previous year. This increase is due to the brand’s significant commitment to innovating differentiating offerings, such as the new range of Stir Frys with more protein and the range of Chicken Crispies, real revolutions in the frozen food market.

The company’s clear proposal to invest in research, development and innovation as well as in the development of new products is evident in the Sautéed More Proteins, which won the Innoval 2024 Award in the Ice Cream and Frozen Food category. This new range highlights Fripozo’s approach to new trends in young foods.

Fripozo is firmly committed to the brand and has grown remarkably in market share and knowledge in recent years. In the breaded meat category, where it has a notable presence, it recorded a value increase of more than 30 percent last year.

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