Temu is on a roll, having just picked up the eCommerce of the Year award at the eAwards 2025. The ceremony was held on April 10 as part of the eShow Next 2025 conference at the Fira de Barcelona. The eAwards shine a light on companies that are pushing the boundaries in e-commerce and digital marketing. This year’s winners were chosen for their innovation, design, and results.
The award is a nod to Temu’s rapid growth in Europe over the past two years. The platform has been gaining traction with consumers thanks to its affordable, quality products. A recent IPSOS study found that over 90% of Spanish users think Temu offers great value for money. The same study revealed that 89% of respondents don’t believe higher prices always mean better quality. Users rave about Temu’s affordability, variety, and smooth shopping experience.
What’s Behind Temu’s Success
Temu’s focus on quality and affordability has clearly resonated with shoppers. A company spokesperson said, “We’re giving Spanish consumers access to affordable products without sacrificing quality.” The platform is also working to incorporate more local sellers, which not only broadens its product range but also cuts down on delivery times.
Local Sellers Take Center Stage
Temu is now working to boost its “local to local” model, aiming to generate 80% of its European sales through this strategy. By doing so, the company is supporting local businesses and helping them expand into new markets. This approach could be a win-win for both Temu and its local sellers.
The eAwards recognize companies that are committed to quality, professionalism, and innovative solutions. Temu’s win is a testament to its dedication to these values. As the e-commerce landscape continues to evolve, companies like Temu are leading the charge.
