It’s been over a year since Grand Theft Auto VI was announced, but there’s been no update or trailer since. Strauss Zelnick, CEO of Take-Two Interactive, the parent company of Rockstar Games, revealed that this is all part of the plan.
In an interview with Bloomberg, Zelnick explained that the anticipation for the game is huge. “It’s probably the greatest anticipation I’ve ever seen for any form of entertainment,” he said. The company wants to keep the excitement and anticipation building.
Zelnick also mentioned that some competitors announce release dates years in advance, but Take-Two prefers to focus on heavy marketing close to the release date. “We find that the better approach is to release marketing materials closer to the launch to build excitement,” he said. “At the same time, we need to balance excitement with unmet expectations.”
The current plan is to release GTA 6 this fall, between September and December. If any new information is released, we’ll be sure to update you.
What’s next for GTA 6?
So far, there’s been no official update on the game’s development. But with the release date approaching, fans are eagerly waiting for any news. Take-Two’s strategy of keeping quiet until close to the release date is likely to build even more anticipation.
Marketing strategy
Take-Two’s approach to marketing is different from other game developers. By releasing marketing materials close to the launch date, the company can create a buzz around the game. This strategy has worked well for other games in the past, and it will be interesting to see how it plays out for GTA 6.
- The game was announced over a year ago
- No update or trailer has been released since the announcement
- The current release date is set for this fall
- Take-Two’s marketing strategy is to focus on heavy marketing close to the release date
As we wait for more information on GTA 6, one thing is certain – the anticipation is building, and the game is likely to be one of the biggest releases of the year.
