Strava and Nike want to continue improving the experiences of their users when practicing sports. For this reason, the largest social network of athletes in the world and one of the largest sports brands on the planet have reached a collaboration agreement that will allow users of both platforms to track and share their activities and track them on both platforms.
With this agreement, Nike users will be able to share their activity details posted to Nike Running Club and Nike Training Club on Strava, access Club Nike on Strava to access unique content, and access the global Strava community, the 750,000 clubs that are registered on the platform.
Michael Horvath, CEO of Strava, He valued in this way the agreement between Strava and Nike. “Strava is one of the largest communities in the world with over 100 million athletes who share the drive to move and share a community every day on Strava. By partnering with Nike we can connect two powerful global sports communities on the Strava platform to create meaningful spaces for people who are active every day.”
In this way, Nike Run Club and Nike Training Club users will be able to upload their activities to this social network and also encourage the practice of sport as a daily habit. In addition, Nike will organize challenges on Strava starting this summer, while Strava sees the clubs’ figure on the social network strengthened with this important agreement to continue encouraging the practice of sport.