Strava acquires FATMAP to discover more outdoor routes

The Strava social network continues to grow to establish itself as the largest social network for athletes and this Tuesday it announced the acquisition of the FATMAP app to improve the experience for Strava users.

FATMAP integration will allow Strava users to enjoy 3D mapping technology that can help them discover and plan new routes to be carried out in the open air with selected local guides, as well as pointing out possible places of interest on that tour and tips and safety information to take into account on that tour.

In this way, Strava incorporates the FATMAP community, which was already present in more than 100 countries around the world in the expansion process that the company continues to carry out with the incorporation of 9 new racquet sports and pilates for a total of 50 disciplines of which activities can already be registered on a Strava social network that already has more than 100 million users in 195 countries.

Michael Horvath, CEO and co-founder of Strava, In this way, he valued the purchase of FATMAP and how it will affect Strava users. “In 2022 almost 10 million routes were saved and recommended on Strava. Maps are powerful tools that serve to add value and motivate our active community. We share a vision with FATMAP to inspire more people to move by empowering them to discover and experience the joy of the great outdoors. For us, the opportunity to reimagine the purpose of maps and how they help inspire exploration is a great advantage to offer a different experience in the great outdoors.”

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