Showroomprivé closed in 2023 with a Net profit of 500,000 euroswhat means an increase of 54.5% compared to the previous yearwhile Sales reached 657.4 million eurosa growth of 3% compared to 2022, despite the deterioration in activity in the second half of the year, which resulted in a year-on-year decline of 3% between July and December.
The company highlighted this Gross merchandise volume (GMV) For the first time in its history, it exceeded the 1,000 million euro mark6.3% more than in 2022, a record driven primarily by The Bradery which saw 76% year-on-year growth, and for its marketplace, which saw revenue skyrocket by 85%.
In this context, some private sales areas recorded good results on Showroomprivé, such as sports and lifestyle with an increase of 66%. In contrast, others recorded declines, such as home and decoration (-26%) and fashion (-5%). At Beauté Privée, sales fell 6%.
On your side, EBITDA increased by 21.2%and reached 23.6 million euros, while the gross margin increased by 38.2%. By region, online sales in France grew by 0.7% to 536.2 million euros, while international activity recorded an increase of 9.8% to a total of 129 million.
Parallel to, Showroomprivé had 3.7 million buyers in 20230.2% less, while the number of orders fell 5.6% to 12.9 million. Despite it, Average shopping cart size increased by 6.9% during the last 12 monthsuntil an amount of 51.5 euros is reached. According to the group, the proportion of loyal customers remains stable at 73%.
In the words of David Dayan, CEO of Showroomprivé: «Although ongoing market challenges Although they weighed on our core business and slowed revenue growth, they also demonstrated the strength of our business model and our growth drivers. They met our expectations and enabled us to have another year of higher sales and profitability.«. The manager also emphasized: “clear success» from The Bradery in his first year with the group.
Looking ahead to 2024, David Dayan has reiterated that it will be a “decisive” year that will require significant investment. «We will replace technology in our model to provide our teams with innovations that will revolutionize e-commerce“, he emphasized and specified that in the field of AI “We will carry out internal developments by collaborating with innovative startups«.