“Search Anything” is the name of the new option that Shopify has added to his shop app. This function of ‘Universal Search’ allows customers to search for items they previously purchased, merchants that match their search term, and products sold by any of Shopify’s retailers.
The ability to search for products across all merchants in Shopify It is one more step to become a marketplace. Shopify it hosts many brands that are often not available on other channels. However, there is no easy way to discover them. Unless customers see ads on Facebook or Instagram, they won’t know about the different shopping options. Now, with this new functionality, customers will be able to access a complete search.
As reported MarketplacePulse, Shopify It has been working on incorporating a cross-store search for some time now. However, at the moment, the test seems extremely limited and is only available to some users.
Linked to this is the question of whether Shopify it should be transformed into a brand that appeals to end consumers. The comparison with Amazon is obvious. Today, customers buy “from Amazon” too, even if the specific provider is often not the online giant itself, but rather a marketplace retailer.
There is no doubt that Shopify seems comfortable with the idea of doing it like Amazon. And it is that, with offers like Shop Pay (payment), Shop Promise (premium delivery), Shop Cash (money back), and finally Shopthe company already has all the components to take on Amazon.
Shopify is a popular alternative for sellers looking to sell products online or branch out beyond Amazon. The Canadian company allows third-party software providers to integrate into its platform. Shopify acquired in May the third-party fulfillment service Deliverr. This becomes another step in its competition with the logistics arm of Amazon. The company closed the third quarter with a growth of 22% in its income compared to the previous year, reaching $1.4 billion.
