ALDI consolidates its growth strategy in Spain and announces that is working to launch its e-commerce service for non-food products (focus on bazaar products). The company has already started the selection processes to incorporate a specialized team that will be dedicated to managing the day-to-day management of this new service.
With the desire to continue growing in Spain in a sustained and continuous manner, the supermarket chain takes another step in its expansion strategy and will launch a new online shopping service that will allow its customers to easily access non-food products and are sold weekly in the bazaar area.
The team that will integrate the e-commerce area of bazaar products in ALDI in Spain will be made up of professionals with different technical profiles, with the aim that the launch of the service meets the needs of its customers. Soon, the selection process will be activated by the ALDI e-commerce team.
With the launch of the new channel, ALDI takes a step forward in its omnichannel strategy with the aim of continuing to adapt its service to the needs of its customers in Spain.
Affordable and easy purchase option
ALDI, with a discount-based purchase option, offers in its stores an assortment of nearly 2,000 quality products at low prices. For this, the chain relies on more than 400 national suppliers to supply its establishments and that represent 80% of its assortment.
As part of its regular offer, ALDI provides customers with different non-food products that are included in its bazaar section, such as DIY items, gardening, toys, home, leisure and sports, and small appliances among many other categories. . This section offers new products on a weekly basis and also has special offers that can be found throughout the year.
ALDI’s business model makes it easy for customers to opt for ways to save to face inflation: discounts, with low prices in all product categories, high-quality basic products at good prices, as well as weekly promotions and a strong presence own brand. This model is gaining more and more followers in Spain; Currently, there are more than 6 million Spanish families who trust ALDI for their usual purchaseaccording to data from Kantar Worldpanel.
During 2022, the company plans to open more than 40 new supermarkets in Spain, to continue with its commitment to be closer to its customers every day.
