Scalapay has formed a strategic partnership with Trustfull, a leading expert in identity intelligence for fraud prevention.
This collaboration aims to enhance fraud prevention capabilities across Scalapay’s expanding network of European marketplaces, utilizing advanced technology to proactively identify fraudulent activity and ensure a secure experience for both merchants and consumers.
The European Buy Now, Pay Later (BNPL) sector, which reached a value of $147.6 billion in 2023, is projected to grow to $272.5 billion in 2029. This rapid growth has led to an increase in fraud-related risks, such as the use of synthetic identities, a growing challenge in the financial industry. Trustfull, with its open-source intelligence and real-time analysis platform, offers an effective solution to differentiate between legitimate users and high-risk profiles, improving the operational security of BNPL services.
A Strategic Alliance for Innovation in BNPL
Founded in 2019 and headquartered in Milan, Scalapay has established itself as a benchmark in the European deferred payments market. Its interest-free installment payment model has gained millions of users and a constantly growing network of associated businesses. With the integration of Trustfull technology, Scalapay will be able to optimize its preventive controls, especially in non-payments of the first installments, and reinforce its commitment to security.
Trustfull’s solution analyzes hundreds of digital signals, such as emails, mobile numbers, IP addresses, and device data, to assess risks in real-time. This capability allows fraud teams to detect complex patterns, including synthetic identities, while maintaining a frictionless user experience.
Ana Milena Fernández, Chief Revenue Officer (CRO) of Scalapay, highlights the importance of this alliance: “By leveraging Trustfull technology, we can continue to raise our standards in fraud prevention, ensuring our solutions are both fast and secure. Our mission is to offer businesses and end customers a flexible and reliable payment experience, supported by the best security practices.” Marko Maras, CEO of Trustfull, adds that “we are delighted to support Scalapay in its vision of democratizing payment flexibility without compromising security. With our solutions, Scalapay will not only be able to offer a seamless customer experience but also protect its business and its business partners against unnecessary risks.”