Amazon has decided to discontinue its “Prime Try Before You Buy” service, which allowed Prime members to try on clothes, shoes, and accessories at home before making a purchase. The service will officially end on January 31, 2025, as announced on Amazon’s website.
Important Notice: Prime Try Before You Buy will be discontinued on 01/31/2025. You can still find our full selection of fashion products on Amazon Fashion.
Reasons Behind the Closure of Prime Try Before You Buy
According to Amazon representatives, the decision to end Prime Try Before You Buy was driven by advancements in artificial intelligence. The company has developed a sophisticated AI-powered size recommender that optimizes the product selection process, making the need for this service has decreased. Launched in 2017, Prime Try Before You Buy allowed customers to try on different sizes and styles before making a purchase, providing a more personalized experience.
However, some analysts believe that this decision is part of a broader cost-cutting strategy led by CEO Andy Jassy, who has prioritized profitability in recent years. Amazon has been in the news for multiple layoffs, affecting over 27,000 employees, and the closure of projects such as logistics centers, its telehealth service, a physical fast delivery store, and a video calling device for children. These actions reflect a more selective focus on higher-profit areas.
The impact of the elimination of Prime Try Before You Buy on Amazon’s fashion business remains to be seen. In the coming months, it will be crucial to determine whether AI-powered tools can replicate the experience of Try Before You Buy and maintain customer loyalty in a competitive online fashion market.