Following the successful acquisition of the marketplace management solution astonished, salesforce has announced the general availability of Commerce Marketplacea solution that enables e-commerce companies in any industry to quickly create, manage and scale a single digital marketplace in CommerceCloud.
With Commerce MarketplaceNow brands can diversify sources of income leveraging third-party vendors to fill gaps in a product catalog without the associated costs of manufacturing inventory; increase profitability through earning commissions from third-party sellers in your marketplace channel; as well as reduce inventory risk and avoid the potential for out-of-stock products by offering alternatives from other relevant companies or brands. For example, if a retailer is experiencing supply chain disruptions in a line of boots, they may display similar boots or even the same brand from third-party sellers.
In addition, as explained in a statement salesforcethey can also create a one stop shop for customers with a comprehensive view of all your products in a single cart, including shipping estimates, regardless of seller; Y gain insights and customer loyalty with opportunities to collect additional data sourced from search and purchase behaviors for newly offered products and services.
“From financial services to consumer goods, companies in all industries can benefit from market capabilities. Commerce Marketplace makes it easier for shoppers to find and discover products related to the ones they already love, while helping online retailers unlock new revenue channels and new relationships.”points Scot Gillespie, General Manager of Commerce Cloud.