Home Sports Rabobank Returns to Elite Cycling with Team Jumbo Visma Sponsorship Deal

Rabobank Returns to Elite Cycling with Team Jumbo Visma Sponsorship Deal

The most anticipated return: Rabobank returns to the elite of cycling with visma

Rabobank is making a comeback to professional cycling as a team sponsor of Lease Visma, starting with the next Tour de France. This move marks the bank’s return to the sport after its withdrawal in 2012, following doping scandals that led to a loss of credibility. The decision to cut ties back then was a significant one, but now, with a new sponsor on board, the team is set to compete at the highest level once again.

## Rabobank’s return
The Dutch bank’s return to cycling is a notable development, especially given its absence from the scene for over a decade. According to Wileflitz, Rabobank will not only support professional cycling but also invest heavily in youth cycling programs in the Netherlands. This comprehensive approach signifies a commitment to the sport’s future and its growth at various levels. The team, now known as Team Jumbo-Visma, has survived and evolved since Rabobank’s initial departure, and this new partnership is expected to bolster its prospects in upcoming competitions.

In 2012, the doping scandal uncovered by the USADA led to a tumultuous period for Rabobank, prompting the bank to reevaluate its involvement in the sport. The team’s structure managed to endure, eventually transforming into the current Team Jumbo-Visma. With Rabobank’s return as a sponsor, the team is poised to face new challenges and seize opportunities in the elite cycling circuit.

## The golden era
Rabobank’s history in cycling is marked by significant achievements, including notable victories in classic races and grand tours. Riders like Michael Boogerd, who won the Amstel Gold Race in 1999, and Erik Dekker, victorious in 2001, showcased the team’s capabilities. In grand tours, Denis Menchov’s wins in the 2007 Vuelta a España and the 2009 Giro d’Italia were highlights of the team’s golden era. Spanish cyclists such as Óscar Freire, Luis León Sánchez, Carlos Barredo, Juan Antonio Flecha, and Pedro Horrillo were also part of Rabobank’s roster during its successful years.

Óscar Freire, in particular, had a storied career with Rabobank, winning three Milan-San Remo titles (2004, 2007, 2010), the Tirreno-Adriatico in 2005, the Vattenfall Cyclassics in 2006, and the Gent-Wevelgem in 2008. These victories not only underscored Freire’s talent but also contributed to Rabobank’s reputation as a formidable team in professional cycling.

As Rabobank prepares to return to the elite level of cycling with Lease Visma, fans and enthusiasts alike are eager to see how this new chapter unfolds. With a renewed commitment to the sport and a focus on developing young talent, Rabobank’s comeback is not just about reclaiming its place in professional cycling but also about contributing to the sport’s future growth and success.

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