Pronoviasthe leading Spanish bridal and party wear company, has trusted Pinterest in collaboration with the digital marketing agency to launch its latest campaign to increase brand awareness and attention for its 2024 collection. For two months, Pronovias will be the only brand to take over in the bridal fashion sector Pinterest Trend Badge (Trend Badge) associated with “Wedding dresses” And “Civilian wedding dresses”. The campaign aims to increase brand awareness and product promotion and provide Pinterest users with inspiration on the latest bridal trends.
Trending Badges are a unique advertising format that allows Pinners to see inspiring content from brands while searching for specific ideas during seasonal moments or for important projects in their lives, such as preparing for a wedding. Pinterest is considered the home of inspiration more than 5 billion1 Searches related to weddings and more than 30 billion2 of wedding ideas stored worldwide.
The recent Pinterest Wedding Report 2024 revealed that most weddings this year will feature simple, nature-inspired outfits. During the duration of the Trend Badges campaign, Pronovias offers users different ways to wear them on their big day, from eye-catching models inspired by flowers, water or the shapes of leaves, to minimalist cuts perfect for Suitable for formal occasions or as a second dress.
“We’re excited to see how our collaboration with Pinterest is producing such positive results for our new collection.” The Trend Badge has enabled us to not only reach our audience effectively but also anticipate emerging trends“Increase brand awareness and generate greater interest among users looking for inspiration for their wedding.” comment Ana De Stefani, digital performance specialist at Pronovias. “At Pronovias, we are proud to partner with Pinterest to provide inspiration to those dreaming of their special day. “This collaboration allows us to not only effectively reach our audience, but also anticipate emerging trends and meet the needs of our customers at one of the most important moments in their lives.”
Every month, 498 million people around the world use Pinterest to get inspiration and plan. Every time someone browses Pinterest, they think about what they want to try or buy. Because the platform is future-focused, Pinterest gets early, reliable data about where consumers are headed and can help brands predict the future.