Primark It is one of the few fashion websites that have conquered the West, but it is still reluctant to have its online sales channel. However, now the British company is preparing a revamp of its UK website by the end of March.

In the statement they shared that the new website will show more products and, most importantly, will begin to show the availability of their products in store. Although the first to enjoy the update will be the British, by the end of the year the rest of the markets where Primark is located will have these new features available. For its omnichannel strategy, it has decided to implement an Oracle inventory management system in their stores.

How has 2021 been?

The retailer proposes to reduce store management work by 400 reported roles as you improve the efficiency of your store’s retail operations. Currently, it employs around 29,000 people in the UK in 191 stores.

Primark’s parent company, Associated British Foods (ABF), has reported that the company’s sales amounted to £2.7 billion. until January 8 . That is a third (+32%) more than in the comparison period last year. Total sales were 5% lower than the same period before the 2019/20 pandemic and LFL sales were 11% behind.

This has caused the company to seek to reduce expenses and has decided to lay off 400 employees. It currently employs around 29,000 people in the UK in 191 stores.

This year they only had to close for a short time stores in Austria and the Netherlands, where the closures are expected to have cost it £30 million. The influx of customers was increasing until the arrival of the Omicron variant in December.

Looking to the future, Primark says in today’s statement that it is “It is difficult to predict future business conditions with any certainty, but we have seen an encouraging improvement in traffic in the UK and Ireland as the Omicron outage eases. Looking ahead, we expect Primark sales now through April to be significantly better than sales in the comparable period last financial year, when the property was largely closed.”. The fashion company has also shared that it is reducing its supply chain problems.


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