Platadepalo is a jewelry e-commerce company founded in 2004 by Nicolás López Goñi, professional photographer and publicist. The brand offers a collection of rebellious and non-conformist jewelry based on “conventional men who seem to be pigeonholed in their usual appearance, but whose inner core requires a certain disobedience to the given“.
The first product production took place in Bali, and López later brought the brand’s production to Spain. Where they don’t stop growing year after year until they bill 250,000 euros per year through their e-commerce, have an average of 250 orders per month and have a team of 9 employees. A growth in which OpenTienda had a great presence, because as the brand took shape, they realized that the CMS they were using was not as complete as they needed it and they had to look for other alternatives on the market.
Josep Escarrabill, partner of Platadepaloexplained to us that “We chose to use OpenTiendas to set up our e-commerce based on a direct recommendation from one of our customers who already had experience with this platform. “Your positive testimonial and satisfaction with the operation of OpenTiendas led us to consider this solution as the most suitable solution for our needs and commercial goals.”. Changing a CMS is usually not an easy process, but Escarrabill admit to us that Thanks to the team OpenStoresThe process went without any major complications and it was much smoother than expected.
One of the big advantages of OpenStores is that it is a ALL IN ONE platform, which means that on a single platform the customer has a wide range of tools that simplify work within an e-commerce. From Platadepalo they have been able to experience first-hand the impact of such a platform, because thanks to the change in the CMS they have seen an increase in sales, and not only that, the brand partner also tells us this “The platform gives us greater control over the sales funnel and dashboard of the entire online business and allows us to make more informed and strategic decisions.” We have also significantly improved the management of customer databases, which has allowed us to provide more personalized support , adapted to the needs of each individual customer.”.
Another advantage of using this CMS is the continuous transformation and updating of the system to adapt to industry trends at any time. This is what has allowed Platadepalo to have its website Always up to date with the latest functionalities and relevant features on the marketwhich in turn improves the user experience and maintains the brand’s competitiveness in the digital environment.
Finally, Escarrabill They confess to us that they can no longer live without SEO and SEM solutions to improve website visibility; Not without OpenTienda’s support team, who will quickly help you solve any problems or questions that arise. or without advice, which helps them implement effective strategies and optimize business performance.