pinterest It is one of the most visual social networks. Last monday launched a new app aimed at making it easier for creators to stream live to its platform. Pinterest TV Studio It will allow certain creators to go live on the platform, as well as use multiple devices to achieve different camera angles, depending on the app’s description. It can be used both in iOS Y Androidthough it’s only available to select users at this time.
It is designed to enable live stream creators to enhance their broadcast setups, with multi-camera capability, enhanced editing tools, and more. In order to access these tools, creators have to enter a code or scan a barcode provided by Pinterest.
The triumph of TikTok is changing the landscape of social networks. This has caught the attention of major social players such as Instagram, Facebook, Snapchat and YouTube who have a similar short video feature available. With this new app, it appears that Pinterest is also keen to jump on the online shopping bandwagon, as part of its expanded content push.
Before this launch, he opted for Idea Pins, its first video format, which also allows you to add voice, background music and stickers. It is similar to the short form of TikTok. After this, last November it launched Pinterest TV, a channel within the application with daily programming starring creators and celebrities from the platform. It is now looking to expand the initiative, likely into a constantly running live stream of different brands and creators showcasing their content, which can be purchased as you watch.