Today, pinterest announces Idea ads and Idea ads with paid collaboration, its new advertising format now available to advertisers in all countries. Idea ads offer meaningful collaboration opportunities for brands and creators to connect on pinterest. In addition, also launches new paid partnering tool for creators, allowing them to easily tag their brand partners in their content.
Immersive full-screen storytelling that delivers
Idea ads are creative, multi-media, multi-page formats that combine video and images for a truly immersive storytelling experience. Audiences can view a brand’s inspiring content, visit their site, and walk through DIY’s step-by-step, all within the ad.
Idea ads not only inspire, they also help brands stand out in pinterest. The People who saw Idea ads were 59% more likely to remember that brand (Source: global brand lift study of pinterest, using campaigns that generated lift, from the fourth quarter of 2021 to the first quarter of 2022). And now, brands can scale that content to more than 400 million monthly users on pinterest.
Collaborations with expert creators for deeper connections
Paid Collaboration Idea Ads allow businesses to scale collaborative content beyond creator audiences, promoting it to their target audiences and measuring performance on the Pinterest ad platform.
Pinterest makes it easy for brands and creators to connect on collaborative opportunities through a new paid association tool. This is a new way for creators to promote their brand collaborations, and allows advertisers to tap into Pinterest’s inspiring community of creators and really connect with their audience. Pinterest found that brands that worked with creators saw a brand awareness 38% higher and 37% Pin awareness 37% higher (Source: Pinterest global brand lift study, using campaigns that generated lift, Q4 2021 to Q1 2022).
Nissan launches its first Idea Ads campaign in Spain
Nissan introduced the first Idea ads campaign in the automotive vertical in Spain, using the new ad format to generate awareness about kiiro, a special version of the Nissan Juke. The Idea ads format allowed Nissan to focus on different aspects of the design of this special edition and create a short narrative to engage Pinners. The campaign resulted in a high Pin awarenessespecially among its target audience of 35 to 49 years old.
These new advertising formats and tools are now available in more than 30 countries around the world, including Spain.
