Pinterest, the visual social network, has the objective of improving the online shopping experience on its platform. Since its commitment to ecommerce, it is generating a large percentage of sales around electronic commerce from social networks.
Last June it was done with The Yes, an AI-powered fashion shopping startup. They had the objective of improving the online shopping experience on the platform. One of the reasons for this purchase was to create machine learning to power their fashion search algorithms.
Yes founder Julie Bornstein, now Pinterest’s director of shopping, is helping the company create specialized shopping experiences on the service. This information comes from an interview with Modern Retail, where she talked about the future of shopping and why she thinks it’s going to explode on Pinterest.
Team integration
As a result of the acquisition, the company will cease operations and focus solely on Pinterest, leaving the team to focus on integrating this technology and developing its buying vision. They have already begun to map out how they will combine the systems to facilitate the participation of brands. And then helping brands get going with a little bit of technological effort on their part, that’s a big part of what they’re getting going. On the other hand, they have begun to integrate taxonomies. It is expected that by the fall, or probably by the end of this year, they will have fully integrated all the new technology.
In this way, it offers a wide selection of brands. Former brand partners of The Yes such as Golden Goose, La Double J, Mackage, ALC are excited to be a part of Pinterest Shopping.
Personalized shopping experience
Pinterest is the social network where users find inspiration. Therefore, they have set out to make it possible for customers to buy the right products on Pinterest or get great shopping ideas on Pinterest. To do this, they will offer a larger catalog, brands from all areas of fashion. In addition, to get new partners. There will be a specific shopping experience. And also the “Explore” experience that will allow you to see the products that can be purchased. Thus, users will be able to make some contributions, giving the option of creating a personalized shopping experience around each user. First of all, they are going to apply it to fashion. After this, they will work in each of the other major verticals within Pinterest. For Pinterest, fashion, home, beauty, and food are really big engagement categories.
Pinterest, the best positioned social network for social commerce
Pinterest has become a great shopping experience and the best positioned social network in this field. This is because it is related to the fact that it is the platform that the user goes to when they want to look for inspiration. And from there, that need arises.
To create that experience, the platform has worked to build a foundational technology. And on the other hand, the team that they have brought offers all this experience, joining forces with the current one.