Outbrain Inc., recommendation platform leader in the open web, has reached a definitive agreement to acquire Video Intelligence AG (“saw”). It is a Swiss-based contextual video technology platform for digital media owners and Connected TV.
Contextual and machine learning technology saw, allows media owners to improve user engagement and monetization by adding relevant video content to articles. In addition, it provides brands with an inventory of high-impact video ads. It has a high viewability and insurance for the advertiser, which drive awareness and user engagement. The solution of saw, which works with more than 1,100 media owners around the world – from IDG to Der Spiegel to Funke, is designed without the use of cookies. What’s more, saw it has recently been introduced in the field of digital television. It partners with several premium providers, such as Samsung TV +, with a unique contextual offering. In 2021, the Swiss-born company received the award for the best video platform from Digiday.
Improved user engagement and monetization
saw fits seamlessly into Outbrain’s core strategy of providing technology to media owners to improve user engagement and monetization through relevant content and ads.
David kostman, Co-CEO from Outbrain.
“The union with saw It will allow us to deepen our collaboration with media owners by providing video solutions in the middle and top of articles. It will also expand our market. To do this, it opens the door to a video inventory in-stream of high quality to support our advertisers. We find important synergies between our companies. We are excited to welcome the incredibly talented and experienced team of saw to Outbrain, ”adds Yaron Galai, co-founder and Co-CEO from Outbrain.
“We are delighted to join Outbrain and become part of creating the leading high-engagement video platform,” he explains. Kai Henniges, co-founder and CEO from saw. “Our years of video experience and our unique offering for CTV publishers and vendors are a perfect complement to Outbrain’s market leadership position and its collaborations with premium media owners globally. Together we will accelerate our mission to inspire, inform and entertain users by putting video in context. We are convinced that there is a great harmony between the cultures of our companies. Furthermore, we share the same vision of the future of the media ”, he concludes. Henninges.
Outbrain acquires saw for a total purchase price of approximately $ 55 million. Ffinanced with $ 46.75 million in balance sheet cash and 412,500 shares of the company. The transaction is expected to close in the first quarter of 2022 and to be increase in the first year. Progress Partners has acted as exclusive financial advisor to M&A for saw.
