The American sports equipment manufacturer Nike announced on Thursday June 22 that it would definitively leave the Russian market and have no intention of reopening its stores. Until now they were temporarily closed, in the wake of the sanctions imposed on Moscow after its offensive in Ukraine.
“Nike Inc. has decided to exit the Russian market. As a result, Nike.com and the Nike mobile app will no longer be available in this region. Nike stores have recently temporarily closed and will not reopen”said the group in a message on its Russian site.
TWEET
It’s not the only sports brand to close its stores, but not all do so permanently. The German sports equipment manufacturer Adidas announced on March 8 the temporary freezing of its activities in Russia, after similar decisions already taken by its rival Puma.
