The Virtual/Augmented Reality sector is in full swing, especially with Apple’s expected entry into this market later this year. However, we cannot forget about Meta (formerly Facebook), which is already one of the most influential brands in this segment.
Everything indicates that the next few years will be quite busy in terms of launches and everything will culminate in the launch of its Augmented Reality glasses in 2027. A product with which the company hopes to change the market.
Meta’s AR glasses will be its most revolutionary product to date
The Verge publication advances Meta’s plans for the coming years in the Virtual/Augmented Reality sector. Information that will have recently been shared internally and to which the US publication had access.
The pinnacle of Meta’s efforts in this sector will come in 2027 with the launch of its first standalone Augmented Reality glasses. For Mark Zuckerberg, these will be his company’s “iPhone moments.”
That is to say, the founder of Facebook believes that he will be able to change the market forever with the presentation of these glasses. Pretty high expectations for a product that should only be released four years from now.
As progress is made, these Augmented Reality glasses will be able to project high-quality avatar holograms and overlay them on the real world. In other words, combining the virtual with the real, which is the genesis of Augmented Reality.
When it comes to price, don’t expect these glasses to fit any budget. Although they are not advanced values, it is mentioned that this gadget will be quite expensive, which makes it a niche product.
Testing of the product will begin in 2024 and Meta employees will have the opportunity to try it first hand. This means that we can start talking more concretely about his potential next year.
Quest 3 will be presented later this year
Until 2027, Meta has more products related to this branch to present. And this will begin in the fall of 2023 with the introduction of the new generation of Ray-Ban Stories, designed in collaboration with Luxottica.
This year, apparently, the presentation of the Meta Quest 3 is scheduled. These will be half as thick as the current Quest 2, but without neglecting the benefits and potential of the model currently on the market.
By 2024, Meta plans to introduce a Virtual Reality headset known only by its codename “Ventura.” Its main attraction will be the price, classified as the most attractive in the sector.
The following year, that is, in 2025, we will have the third generation of Ray-Ban Stories with some interesting news. Supposedly, these will have a new screen designed to read your messages, scan QR codes and translate text in real time.
In short, the coming years promise great news from Meta for the Augmented/Virtual Reality sector. Data that proves that this sector continues to grow, especially with Apple’s expected entry into this market in 2023.
