Companies are always looking for ways to sell more stuff online and in stores. Meta, a big tech company, is helping them do this with its artificial intelligence tools. One of these tools is called Andrómeda, which helps figure out the best way to show ads to people.
Making Ads Work Better
Meta just added some new features to its Advantage+ ads. These ads can now reach people both online and in physical stores. This means companies can show ads to people who are near their stores, and even offer them discounts to come inside. Some companies that tried this saw their costs go down by 15% and their sales go up by 12%.
Craig Brommers, a marketing boss at American Eagle, said their ads worked really well with young people. They got 48% more sales from these ads than from regular ones.
New Tools for Online Sales
Meta is also working on new tools to help companies sell more stuff online. One of these tools is called Shops, which uses artificial intelligence to find people who are likely to buy something. This tool helps companies show their ads to the right people, so they don’t waste money on people who won’t buy anything.
Soon, Meta will make it easier for people to buy things from companies by simplifying the payment process. They’re also testing new things in Australia and Taiwan to see how well they work.
Making Ads More Personal
Meta is also getting better at showing people products they might like. For example, if someone likes a particular kind of clothing, Meta can show them other similar products. Some companies that tried this saw their sales go up by 14%.
Meta is also working on something called Incremental Attribution, which helps companies see how well their ads are working.
New Ways to Use Artificial Intelligence
Meta is always looking for new ways to use artificial intelligence to help companies sell more stuff. One new thing they’re working on is using virtual models to show people what clothing would look like on them. This can help people decide what to buy.
Meta is also working on making ads more personalized, so companies can show people messages that are just for them.
Helping Companies All Year Round
Meta doesn’t just help companies during holiday seasons. They’re also working on new tools to help companies create special moments throughout the year. For example, they’re testing a new way to show ads to people who have already interacted with a company’s ads or shown interest in their products.
Companies will also be able to ask people for their email addresses before sending them special offers. And on Instagram, companies will be able to link to different pages, so people can find what they’re looking for more easily.
The Future of Artificial Intelligence in Retail
At an upcoming event called ShopTalk 2025, Meta will show off its new artificial intelligence tools and how they can help companies sell more stuff. Companies will get to see how these tools can help them personalize their ads, make their marketing better, and improve their customers’ experience.