The latest generation of laptops apple equipped with the processor M2 have the potential to cause significant damage to the market share of Microsoft with his windows. These are the conclusions pointed out by the Gartner agency.
His new report claims that the latest generation of Apple computers could tip the scales in favor of the Cupertino giant. That is, Microsoft’s dominant market share may be at risk from now on.
The enormous potential of Apple’s new M2 processors
The first generation of processors designed and manufactured by Apple was presented in 2022. In the meantime, we see its potential in real life and several products of the brand adopt this “engine”. However, it was last week when we met a small revolution within Apple at the time of the official presentation of the second generation of processors.
They are more powerful, capable of handling more information and (even) more demanding graphics. The best of all? They are more efficient and that means they will save more battery which equals longer battery life. It goes without saying that more autonomy and processing power are always desirable aspects of a computer.
At stake is the report by Mikako Kitagawa of the Gartner agency, cited by the publication CNBC. This report states that Apple will continue to increase its market share in the PC segment thanks to the new Apple M2.
On the other hand, looking at the 2021 figures, Apple recorded a 7.9% market share in the last year against the dominant 81.8% of Microsoft’s Windows computers. However, the Cupertino giant is in a phase of exponential growth, a trend that will continue for years to come.
This same source suggests that, in 2026, Apple’s market share will be 10.7%, while Microsoft will suffer a drop to 80.5% in this market. Once again, the growth of Tim Cook’s company will be based mainly on processors developed by the brand itself as a great driver of innovation.
Microsoft’s response will mostly involve your Surface
It is important to note that we are currently in the realm of forecasts, even if they are reported and published by one of the most respected market analysis agencies. In any case, the entity underlines the strong momentum of Cupertino technology, while Microsoft is also gradually improving its Surface.
On the other hand, and based on hard data, sales of Mac computers, already a niche, grew 23% during fiscal year 2021, raising more than 35 billion dollars. Solid growth that, according to Gartner, will continue in the coming months.
Therefore, Apple has a clear future as long as it continues to create unmatched and reliable work machines. At the same time, we also see more brands, companies, and work and productivity software paying close attention to computers in Cupertino, like Adobe.
Both companies will continue to be separated by several aspects, the operating system being the most notorious. However, the allure of macOS, combined with the experience and capabilities of processors developed by Tim Cook’s company, is starting to be hard for the general public to ignore. Even so, his machines continue to be (increasingly) more expensive.
Finally, according to market analysts, if Microsoft continues to lose market share, it will also lose the ability to control the price of its Windows operating system. Something that will affect the company especially in the business aspect.
