The mermaid, Spanish frozen food chain has reached two million members belonging to its loyalty programcalled “La Sirena Club”. After this milestone, the company launched a raffle, among all club members, for 1 year of free purchase. The winner, chosen at random from all the customers participating in the program and communicated through their social networks, has received a voucher valued at €500 to spend at La Sirena, valid in store or on its online channel. The company thus demonstrates the central place that its customers occupy in its strategy.
The clients belonging to La Sirena Club have numerous advantages both in physical points of sale and on their website. In this way, members have access to coupons and personalized promotions, which they can access through the App and Whatsapp, as well as exclusive offers, campaigns and raffles. Among the outstanding advantages, the frozen food chain returns 3% of their 3-month purchases to all members of the program in a check.
This initiative is one more example of the adaptation of La Sirena to the needs of its customersgetting closer to them, providing tailor-made solutions and, most importantly, improving the quality of their service, their comfort and savings on their purchases.
La Sirena allocates 9.2% of sales to offering consumers offers and promotions with the aim of actively contributing to savings and the family economy in the current context.
These types of actions are also aimed at promoting consumption of frozen food that, according to the latest OCU report, allow savings of up to 44% on vegetables and 21% on chicken. At a time when inflation and the increase in food prices are the protagonists, it is essential to generate opportunities for affordable and quality consumption.