As the international online marketplace, AliExpress, celebrates its 15th anniversary, it’s reaffirming its commitment to the Spanish market with a plethora of local products, faster shipping, and a series of exclusive promotions. Since its inception in Spain, AliExpress has continually evolved, adopting a more local approach by offering consumers a selection of products delivered from within the country through its Local+ channel. This strategic move enables consumers to access a wide range of products with deliveries within 3 to 5 days, underscoring the company’s pivotal step in bringing Spanish consumers closer to national products with faster and more flexible delivery options.
This localized approach has yielded substantial results, with sales of products shipped from Spain experiencing a significant uptick. Furthermore, over the last six months, the gross merchandise volume (GMV) in Spain has seen exponential growth across various product categories, reflecting the preferences and trends of Spanish consumers. Notably, the perfume category has seen a 25-fold increase, while local staples like jamón and olive oil have seen their value quintuple and triple, respectively.
A Thrilling Journey for AliExpress in Spain, a Key Market in Europe
AliExpress first entered the Spanish market in 2010, marking the beginning of a new era in e-commerce. In 2014, the company revolutionized the sector with the introduction of the 11.11 Global Shopping Festival, generating $6.8 million in sales globally in just one day. Fast forward to 2022, AliExpress launched Choice, a service guaranteeing international deliveries within 3-5 days, free shipping, and easy returns. By 2023, it had solidified its position as the second most visited e-commerce platform in Spain.
Now, in 2025, AliExpress continues to evolve, enhancing its services with more innovation, speed, and improved user experiences, embodying the mantra of being “more AliExpress than ever, faster and local.” This evolution is part of its broader strategy to cater more effectively to the Spanish market, emphasizing the importance of localized services and products.
A Grand Celebration with Promotions and Interactive Experiences
As part of its anniversary celebrations, AliExpress has unveiled a pop-up store in Madrid’s Gran Vía 46, from March 17th to 24th, near the Plaza de Callao. This immersive space simulates a dynamic market, offering interactive experiences, raffles, and prizes for attendees. Users can accumulate AYI tokens, AliExpress’s digital currency, through purchases on the platform, which can then be redeemed at the pop-up store for gifts and experiences.
Additionally, users can enjoy “Agita y Gana” (Shake and Win), a dynamic initiative within the app that allows users to win coupons and exclusive prizes by moving their mobile phone from side to side to unlock rewards, making shopping more fun and offering a unique experience.
Sara Zheng, AliExpress’s Marketing Director for Spain and Italy, expressed her enthusiasm, stating, “We’re delighted to celebrate our 15th anniversary locally with Spanish consumers. We aim to reinforce our local commitment to the Spanish market by driving a more local, close, and fast shopping experience that responds to the needs and priorities of AliExpress users in Spain.”
To commemorate this milestone, AliExpress is launching its grand 15th-anniversary promotional campaign, running from March 17th to 24th, offering discounts of up to 80% on thousands of products. This campaign underscores AliExpress’s dedication to its users, providing them with unparalleled shopping experiences and exclusive deals, further solidifying its position in the Spanish market.
