UniversalPay has become the payment service provider for La Santa Market. He a place to be Summer on the Costa Brava. A place to see and be seen, where fashion, crafts, concerts, gastronomy for all tastes, drinks, afternoons and nightlife come together.
It is estimated that this year more than 250,000 visitors will visit this ephemeral space, 40% of them foreigners, making it an international showcase. La Santa Market celebrates its seventh edition with many surprises, including more than 300 musical performances and a pop-up by top chefs Javier Sanz and Juan Sahuquillo, offering the most representative dishes of their flagship, Cañitas Maite.
A tailor-made solution to improve the customer experience
UniversalPay has partnered with ITOS, a device manufacturer, and HIOPOS, a management software provider, with its ClearOne solution to offer them a customized solution. Thanks to this agreement, La Santa Market can now manage the entire sales cycle from a single device. This technology allows them not only to collect and close tables, but also to take the order, get the ticket or close the cash register automatically and without errors.
“One of the things we appreciate is the speed of the service. In addition, this solution allows us to get real-time consumption and billing statistics, which gives us very valuable information that influences the good performance of La Santa this year”, comment on Julio Rico, director of La Santa Market.
On the other hand, this device offers a 4G connection. This allows for better payment management compared to devices that rely solely on Wi-Fi. “The elimination of WLAN in large rooms is always an advantage. In this case, they can use Wi-Fi and 4G at two different companies, minimizing the risk of service failure due to network saturation.” comment Jesús Molina, Head of UniversalPay Partners.
A unique event in constant change
A lot has changed in those seven years of life, both in the way you consume and in the way you focus on leisure. The pandemic has led to structural changes, with digitization playing an important role. La Santa Market was not spared from this change and tried to evolve at the same pace as the needs of its customers.
“For example, buying tickets online has increased in recent years. We have also implemented sales totems that allow us to control the tickets sold in real time and have strict public statistics and capacity control. Finally, the new POS terminals give us consumption statistics, which we can now use to control inventory and improve purchase planning.”Rico closes.
