Instagram has disclosed its advertising revenue for the first time and the data has left no one indifferent. In 2021 the popular social network generated 32.4 billion dollars (around 30.185 million euros) in advertising revenuewhich accounts for 27% of Meta’s total profit.
The details of the economic benefits that Instagram generates have emerged as part of a Request for information in connection with a cartel allegation filed against him Federal Trade Commission (FTC) of the United Statesreports Bloomberg.
Newly released data shows that the Mark Zuckerberg-led conglomerate’s social network has made more money than YouTube, up from the $28.8 billion the video app reported the same year. According to estimates by the above-mentioned media, Instagram increased its share of the profits generated by Meta from 26 to 30% between 2020 and the first half of 2022.
Regarding previous years, Instagram’s profits in 2020 and 2019 amounted to 22,000 million dollars (20,532.4 million euros) and 17,000 million dollars (15,868.2 million euros), respectively, while Google’s video service reported advertising profits of 19, 7 billion dollars (18,388.4 million euros). in 2020 and 15.1 billion US dollars (14,095.5 million euros) in 2019.
A report from Business Insider suggests that the divide between both platforms is due to the amount of resources they devote to the compensation they pay to content creators: “Unlike YouTube, which gives 55% of every advertising dollar it generates to users who upload videos to its site, Instagram spends much less. You still expect most users to provide you with photos and videos for free«.
He YouTube Partner Program It has more than three million registered channels. Over the past three years, it has distributed more than $70 billion to creators, artists and media companies, surpassing any other monetization platform. Accordingly Thomas Kim, Director of Product Management and Monetization at Creative Peoplesince YouTube Shorts landed on the platform in 2021, its popularity has skyrocketed. With an average of 70,000 million daily views and their new revenue streamsThe Shorts community begins to thrive, bringing with it new talent and forms of creativity.