IKEA has announced that it will invest more than 2,200 million dollars in growth strategy omnichannel of the company in the United States for the next three years. when dialing its largest investment in nearly four decades Operating in the US, IKEA builds on the company’s vision of creating a better everyday life for many people by opening new stores and locations to meet customers, strengthening your fulfillment network to ensure better delivery options and provide a range of products that reflects the needs of home life in the different regions of the country.
«The United States is one of our most important markets and we see endless opportunities to grow there and reach out to the many Americans with affordable products and services.“, said Tolga Öncü, Director of IKEA Retail, Ingka Group. “More than ever before, we want to increase the density of our US presence, increase our fulfillment capabilities, and make our offering even more relevant to the needs and dreams of local customers.”.
The investment will bring IKEA closer to US customers., both physically and digitally, making shopping easier and more convenient. In this first phase of growth, IKEA plans to open eight new stores, nine points of plan & order and the creation of more than 2,000 jobs. IKEA will also open 900 new collection points where customers can conveniently pick up their purchases. In the last year, IKEA USA has opened 15 customer collection points and colon Plan & Order to make IKEA more accessible to customers. The company has also announced new locations in San Francisco, CA and Arlington, VA this summer.
«We know that US customers have a strong desire for more ways to shop and experience IKEA, and this growth plan will allow us to meet that need.“, said Javier Quiñones, executive director and director of sustainability of IKEA USA. «Grow in this market with our thousands of co-workers and millions of customers who look to IKEA for inspiration and home furnishing solutions at an affordable price. it is especially important given the rising cost of living.”
In the last three years, IKEA US accelerated its transformation to adapt to changing needs of the current consumer. This latest investment will further that work by continuing to modernize existing stores so that they do double duty: offering home furnishings inspiration and expertise while increasing their handling capacity for package deliveries direct from the store. The company will continue to build more effective fulfillment and replenishment capabilities while transforming last-mile delivery to ensure faster, more sustainable and affordable delivery.
They have also continued to provide opportunities to give discontinued and roughly used items a second chance and a second home with the launch of «As is online«that allows customers to search and reserve used products onlinewith little care to pick them up at the store. The expansion of the program Buy Back & Resellwhich gives customers the opportunity to resell gently used IKEA furniture in exchange for store credit.