Large online sales companies such as Amazon or Alibaba have been making use of thei’ve been shopping, Especially at your events. This trend is beginning to gain weight for e-commerce, since through this tool they can present products to consumers in a simple way. Ikea wanted to take advantage of the occasion and launch its first live shopping project.
The project has received the name of “Ikea live” and will have a bimonthly periodicity. The goal of this strategy isbe closer to users and be increasingly accessible“, as pointed out in a statement. Throughout the program, the IKEA interior designers will give tips and offering discounts exclusiveIn addition, they will be able to solve the doubts of the public live.
The programming of “Ikea live” can be found on a landing page of the brand’s website. However, they will be broadcast simultaneously on the web, Facebook and YouTube.
Ikea live will help you decorate your house
Ikea’s live shopping project plans to deal with a wide variety of topics, from order to food or the distribution of outdoor spaces. The Swedish company wants to guarantee a virtual experience similar to what they can have in their stores. In addition, live shopping programs will sometimes feature familiar faces.
The first meeting will take place on Thursday, March 24 at 7:30 p.m. and will be hosted by the television presenter Rachel Sanchez Silva. This session will focus on order and storage of the closet to take advantage of all its benefits at the well-being level.
“We continue to adapt to the needs of our customers and the purchasing habits of the new generations to design new contact points that allow us to be closer in a much more functional and specialized way.”, commented Gabriel Ladaria, Director of Marketing & Insights at Ikea Spain, in the statement.
The following programs will be:
- Terrace at home
- Putting your diet in order
- summer news
- refresh your bedroom
- A more summery room