Do you have a business and do not know how to get the most out of it to sell more? Don’t worry, you’ve come to the right place. Here we will tell you how you can achieve your goal with the help of whatsapp business.
WhatsApp Business or also known as WhatsApp for Business or for companies, is an application that allows putting brands in contact with their customers with the aim of strengthening and improving the business. In this way, you can get a higher number of sales, offer promotions and provide support. To do this, you are allowed to perform a multitude of tasks within the platform, such as:
- Answer questions
- Help customers in the buying process
- Promote products and services
- Offer exclusive deals
- Automate messages
- Provide technical support
- Send messages to multiple contacts at once
- Manage reservations
Using WhatsApp Business
To be able to use it you will only have to download it to your mobile device through the store. Once this is done, the next step is create an account. The only drawback is that you will have to link a phone number to that account. However, that number cannot be linked to another account because otherwise it would not work. Then you have to write the name of the company, but beware! Make sure you write it correctly before because later you will not be able to modify it. Once you have this part ready, you will only have to choose one profile picture, put a brief description of your business, the link to the platform of your online store Y Other data of interest that may interest the customer. If you have followed these steps everything else is a piece of cake.
Keep in mind that, in order to use this tool, the company must have two or more employees. Y cannot be used on more devices, since it works exactly the same as the mother application, WhatsApp. Of course, the version can be used in a browser.
How to start selling with WhatsApp Business?
In order to have a larger audience, a larger number of readers, or higher sales, the first thing to do is make yourself known. If no one knows your company, no one will be able to buy from you, therefore, the main thing is share your phone number company on all networks. You can also choose to include it in the email signature or even in the packaging of your products.
If the question arises of how to sell once you have shared your phone number, the answer is simple. We explain it to you with an example:
A customer decides to go to the store platform to buy an item, but it turns out that he has a problem or a question that needs to be resolved, either because of the product or because of the purchase. If you see that the store offers a button that says “WhatsApp Busisness”, the customer will not hesitate to click to be able to contact the company as quickly as possible and thus solve all their doubts.
One of the benefits that can be obtained with this platform is immediacy and speed when it comes to responding to messages, and, that is what captures the attention of customers. Other options are also required, such as think strategies how, for example, to offer unique discounts that the platform will not be able to acquire. Free shipping, presales, exclusive discounts… it could be one of the options.
Create product catalogs
Another way to captivate customers is offer a product catalog on WhatsApp so that it is more convenient for the customer to buy the items. To create a catalog you will only have to follow a series of steps:
- open the app
- Select ‘More options’, then click on ‘Business tools’ and finally on ‘Catalogues’.
- Once inside ‘Catalogues’ click on ‘Add product’.
- Add images of the product you want to sell. You can add a maximum of 10 images.
- Write the name of the product, the price and the description. Both the price and the description are optional, but the more information you give the customer, the more likely they are to buy the product.
- It also gives you the option to add links (such as directing the customer to the online store) and also the item code.
What happens if I no longer want to have an item in the catalogue? Nothing happens, there is no problem since you can add and delete the products you want, whenever you want.
To go to the product catalog within the WhatsApp Business application, users will have to click on the Shop emoticon found in the upper right corner of the conversation.
If you want to send a message to several contacts at the same time and you’re too lazy to create a group with all the members, you can perfectly create a broadcast list. This offers the possibility of grouping contacts by categories and sending them the same message, but completely independently.
Customers who have saved your number in their contacts will receive a message sent via a list. This is another important way to make yourself known and to be able to spread your number even more.
Therefore, thanks to the distribution lists, messages can be segmented and, in addition, you can offer your regular customers content and strategic messages with the aim of offering them a more personalized service.
One thing to make clear is that you always have to offer consumers the option of drop out from some list.
The platform has many benefits, some of them are:
- Scheduled messages for new customers who are writing to you for the first time or who haven’t written to you for a while.
- Absence message, if you are not available at that moment.
- Quick replies that can be sent with questions are similar.
The fact that WhatsApp Business is a work platform does not mean that you only have to limit yourself to sending written messages, you also have the option of sending media content such as images, gifs, videos, or even emojis or stickers so that it is not so ‘boring’. Remember that the graphic files consume more data than normal, therefore, his would be send it on special occasions.
What you should NOT do
- If a person has not agreed to receive messages from you, accept it, do not send it.
- Create groups with your customers. As there are broadcast lists, there is no need to create a group.
- Sending too many messages can ‘tired’ or ‘bored’ the customer. Therefore, do not send more than three per week.
- Don’t take too long to reply. One of the greatest benefits of WhatsApp is its speed and immediacy.
- Sending promotions that are no longer there is working.
If you have come this far by following each and every one of these steps, you will notice how your sales increase more and more, thanks to this business platform.
Companies that have WhatsApp Busines
There are already many companies that have joined this striking and digital trend. Some of them are Facebook; the WhatsApp Business emoticon appears in the ads themselves to be able to buy or view the product catalog; booking is another company that also has this tool. This option allows you to make reservations or answer questions or problems quickly. Uber, Wish, are other companies. Although other sectors also stand out, such as food, as is the case of The grill in your house.