Which for many e-commerce companies means breaking with their own digital business model Freshly Cosmetics, Jimmy Lion, Hawkers or SingularuFor me, jumping into the physical world was a great strategy Gain brand visibility and reach a more diverse audience.
And that, according to the study “Generation Z: the consumer of the future”produced by Aecoc ShopperviewHe 55% of young people born between 1995 and 2010 say they regularly shop in physical storeswhich confirms this strategic decision.
However, moving a company on-line for the offline This is not easy because it requires successful interior design that reflects the brand identity.
What needs to be taken into account to bring eCommerce into a physical space?
Expanding an eCommerce business into the physical realm can offer exciting opportunities to reach new customers and increase brand visibility. However, this strategic move requires careful planning and consideration. From choosing the right location to designing an engaging shopping experience, several important factors must be considered to ensure the success of this transition:
- Translate the brand narrative into the physical space. The design of the commercial space must convey the company’s values and its authenticity and create trust.
- Incorporate inspired design elements into your digital proposal. The physical space should reflect the aesthetics of the online space. Using the same color palette, typography and graphic design creates a cohesive brand identity and a connection with the customer who already knows the brand.
- Zoning based on customer behavior. As with all marketing strategies, it is important to know them Goal is significant. The decisive factor is the selection of the city, the district or even the street that the brand’s target group visits. In an online business, a lot of data and analysis is obtained from the Big datawhy not use it?
- Use space intelligently. The commercial space must be attractive and fit the brand; We recommend alternating product display areas with other, more experiential areas. Adequate lighting is key to achieving a positive effect. The ideal combination is direct light for the product exhibition area with other decorative lights in places where experiences around the brand are to be developed.
As explained David Tirado, Head of Interior Design and Furnishings at Moinsa: “Commercial businesses fulfill a crucial function as a point of contact for audiences who are not yet familiar with the brand or prefer not to shop online. In this sense, it is essential to create an engaging and sustainable shopping experience that goes beyond simply conveying the brand’s core values and identity. This goal is achieved through the implementation of strategic interior design.”
Born Living Yoga, the brand specializing in stylish sportswear Sports, began its presence in the physical channel through corners in multi-brand centers. The company recently opened its first point of sale in the L’Illa shopping center in Barcelona. As a digital native, Moinsa accompanied the brand in this process with a comprehensive interior design project that ranged from interior design to implementation. This new space reflects Born Living Yoga’s commitment to the planet through the use of recycled materials. Its minimalist style puts the products on display in focus.