The Swedish multinational leader in technobeauty FOREIGN has managed to raise the amount of $12,000 for the charity sale of the NFT version of its iconic LUNA 4 collection, implemented a few weeks ago before the launch of the physical products. Fully invested in promoting healthy skin and mental health, the company has donated all profits to charity Tjejzonen, Hope Givers, and The Scleroderma Research Foundation..
«Joint communication initiatives with our partners to raise public awareness about mental health issues help to reduce the stigma surrounding this issue. Cooperating with FOREO is very valuable to us, as it allows us to offer additional help, which is often crucial, and further develop our activities.“, He says Eva Glückman, General Secretary of Tjejzonen.
FOREO launched five different NFTs, each representing a product from the brand’s latest innovation: the LUNA 4 Collection. Each NFT is available in 50 variants, allowing consumers exclusive access to a limited edition of 250 NFTs. In addition, FOREO has created a special edition NFT to be sold at auction, signed by Mariam, a talented and increasingly popular NFT designer.
“FOREO has always been at the forefront of innovation, and while we’re glad to see FOREO’s rapid growth, what really makes us proud is the community of loyal and engaged customers around our brand. First of all, we are dedicated to improving people’s lives and boosting their self-confidence. That’s why we decided to donate all profits from LUNA 4 Collection NFTs to select mental health charities to support the amazing work they do. We will continue to support this cause in the future.” Explain Boris Trupcevic, CEO of FOREO.
With this initiative, FOREO once again builds a bridge between beauty and technology, this time in the way it presents its innovative devices to its customers. because the collection LUNA 4 was presented in the Metaverse before an audience connected from all over the worldwho had the opportunity to learn more details about facial cleansing, and learn about the future beauty trends that will arrive next year, which have body care as the protagonist.
