The Dominican Republic will have the presence of the popular Popeyes Louisiana Kitchen fried chicken restaurant in its territory.
The company Caleya SA announced that it had acquired the rights to develop this franchise at the local level. This entity belongs to the Group that represents the Burger King®, Papa John’s and Krispy Kreme franchises in the country.
“We have an excellent development opportunity ahead of us. We are very excited about a great future for the Popeyes® chain in the Dominican Republic. We look forward to capitalizing on the structure and experience we have gained over decades with Burger King®, Papa Johns® and Krispy Kreme® these brands will support us in ensuring the excellence of Popeyes® fried chicken,” said Isabel Turull, CEO of Caleya , SAS
Turull expressed that they want Dominicans to taste the best brand of fried chicken in the world.
Likewise, Marcos Sánchez, general manager of Caleya, SAS, commented This expansion will create hundreds of additional jobs in the country, just as the aforementioned brands have done.
“I am pleased that with the new agreement we can not only offer our guests the unique flavors of Popeyes®, but we are also contributing significantly to the economy of the Dominican Republic by creating hundreds of new jobs and great career opportunities,” said the executive. .
Against that backdrop, the company committed to delivering an exceptional guest experience and delivering digital innovation to serve guests in the iconic, hospitable way that brand is known for.
Dominicans will get their first taste of the world-famous Popeyes® chicken sandwich as love for the Louisiana brand’s flavors and chicken dominance grows in 2023.
tasty seasoning
Popeyes® Famous Chicken is freshly prepared, marinated at least 12 hours in flavorful Cajun, traditional Louisiana seasonings, battered and breaded by hand, slow cooked to perfection using proprietary seasonings and techniques for juicy, crispy chicken.
The menu is curated by an in-house team of professionally trained chefs with a passion for honoring the past while innovating Louisiana flavor, food and traditions.
50 years of history
Popeyes® was founded in New Orleans in 1972, Popeyes® has more than 50 years of history and culinary tradition. It distinguishes itself with a unique menu in the style of that city that includes spicy chicken, chicken tenders, fried shrimp and other regional dishes .
The chain’s passion for its Louisiana heritage and authentic, flavorful food has enabled Popeyes® to become one of the largest quick-service chicken restaurants in the world with more than 3,800 restaurants in the United States and around the world. .
About 1,500 jobs
The Caleya company, as part of a business conglomerate, is one of the largest fast food service companies in the national territory with 29 Burger King® Restaurants, 19 Papa Johns® and 15 Krispy Kreme®, which in turn generates about 1,500 jobs. direct, mostly young.
It also supports local farmers and producers by giving them the opportunity to market their goods and services, developing the agricultural sector and also offering new international brands that give confidence to tourists visiting the country.
Due to the economic and constant stability of the Dominican Republic, as well as the growth of the tourism sector, it makes it a larger and more attractive territory for the penetration of new international brands.
The market potential is also very attractive because the quick-service restaurant business is still poorly penetrated in the country when measured in relation to the total number of inhabitants and compared to other Latin American countries. Caleya, SAS is part of the group that operates three of the most prominent and iconic quick-service restaurant brands in the country.
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Details
With this partnership, Caleya, SAS expands its presence in the country by complementing its restaurant representation that includes Burger King® (Concesiones y Servicios, SAS), Papa Johns® (Inversiones Blumaro, SAS) and Krispy Kreme® (Dominspec, SAS). . In addition, it is part of a business conglomerate that includes movie entertainment with the Palacio del Cine chain and wellness businesses with Orange Theory Fitness® with a presence in the Dominican Republic, Puerto Rico, Colombia and Panama.