As an online business owner, international expansion is a key strategy to increase sales and reach new consumers. However the Internationalization process can seem overwhelming due to the complexity of the technical aspects. However, there are strategies that can simplify the internationalization process and achieve very positive results.
Payment methods are an essential part of internationalization of a business, since they are not used in all countries. Therefore, having solutions such as PrestaShop Checkout simplifies international expansion of an e-commerce. One of its main advantages is its ability to process payments in 20 different currencies and accommodate the payment preferences of customers in 190 countries. This means that shoppers can make purchases in their local currency, without having to worry about exchange rates or additional fees.
Another important advantage of PrestaShop Checkout is its integration with a variety of popular payment providers, which makes it possible to offer a wide range of payment options to customers around the world:
- National and international bank cardsVisa, MasterCard, American Express.
- Local payment methods: iDeal, Sofort, Bancontact, Giropay, MyBank, P24, EPS…
In addition, PrestaShop Checkout has the collaboration of PayPal in its development and is used by over 9,000 merchants each month. It also offers a high level of transaction security through 3D Secure 2 technology and an anti-fraud rule control system that guarantees the total protection of the operations.