Fútbol Emotion has taken a significant leap forward in solidifying its position in southern Europe with the acquisition of Freetime M.G., the company behind The Pitch – Football Store brand. This strategic move is a testament to Fútbol Emotion’s commitment to expanding its presence in the region, particularly in the Italian market.
The acquisition brings four new points of sale under Fútbol Emotion’s umbrella, adding to the two existing locations. These new additions include two stores in Milan, one in Bergamo, and another in Barzago, the historical headquarters of Calcioshop, a renowned name in Italian football. This expansion not only broadens Fútbol Emotion’s territorial reach but also enriches its legacy by incorporating a brand as iconic as The Pitch into its fold. The Pitch is celebrated as one of the most authentic brands in northern Italy’s football universe, and its integration into Fútbol Emotion’s strategy is poised to offer Italian consumers a singular and specialized purchasing experience.
Beyond the physical expansion, The Pitch boasts a robust omnichannel strategy, with a significant portion of its turnover generated by its online presence, Thepitchfootball.com. This creates intriguing synergies with Fútbol Emotion’s already formidable e-commerce platform. The remainder of The Pitch’s revenue comes from its four physical stores and its team sports business, cementing Fútbol Emotion’s position as the absolute leader in Italy’s football market upon integration.
This move would not have been possible without the support of major sports brands like Adidas, Nike, and Puma, further solidifying Fútbol Emotion’s standing as a strategic partner in the football industry. In the coming weeks, the focus will be on seamlessly integrating The Pitch into Fútbol Emotion’s business structure and global strategy, a process expected to be completed within a few months.
According to Carlos Sánchez Broto, Fútbol Emotion’s CEO, “This acquisition is a decisive step in our path to consolidation as the main soccer retailer in southern Europe. Italy is a key country in our strategy, and we are excited to approach Italian consumers with an even more authentic, passionate, and specialized proposal.” This statement underscores the strategic importance of the acquisition and the enthusiasm with which Fútbol Emotion is embracing its enhanced role in the Italian football scene.
As Fútbol Emotion moves forward with this integration, it’s clear that the brand is not only expanding its reach but also deepening its roots in the football community. By combining the legacy of The Pitch with its own expertise, Fútbol Emotion is on track to offer a unique experience that resonates deeply with football enthusiasts across southern Europe.
