During the Indian Premier League media rights auction, BCCI seems to be winning as expected. The first day of the auction process saw fierce competition between Viacom 18, Sony, Star India and Zee Group. This collision may continue for the second day as well. With this, the BCCI is now set to win Rs 104 crore in a match of the IPL rights auction.
The bidding process will be held on the second day where the price of media rights may even reach Rs 50,000 crore. This could be the largest amount in terms of global rights in any sport.
Seven companies were in the running for the auction, of which four – Viacom18, Disney Star, Sony and Zee – were not in a decisive race even after seven hours, with Package A (Indian TV Rights) and the Package B (India Digital Rights). ) combined for Rs 42,000 crore. A tender of Rs. and it still goes on. The final decision may not come until Monday night or Tuesday, as the deals for packages A and B will also continue on Monday.
Greater value than before
Once this is over, Package B can challenge Package C, which includes 18 non-exclusive digital rights and will cost Rs 16 crore each, followed by Package D (foreign and digital TV combined, three matches each) will be on offer. .
A senior BCCI official said, “Until now, the bid for TV sets after 5:30pm has risen to Rs 57 crore per match, against which the base price was Rs 49 crore. At the same time, Indian digital rights reached Rs 48 crore per match from Rs 33 crore.
“Given the combined value of each match at Rs 54.5 crore in the last five-year cycle, this amount has so far exceeded Rs 100 crore (over Rs 105 crore). This is unbelievable. Now it will start again tomorrow. ,
BCCI expects the most from Category A and Category B. BCCI expects the auction of IPL rights in Category A and B could exceed Rs 50,000 crore.
