During the last ten years, Reviews have become a very important part of consumers’ purchasing decision. They make up a large portion of web search results these days, so it’s very hard to ignore a poor rating or feedback from unhappy customers.
In order to crack down on fake reviews, amazon has announced that it will file legal action against the administrators of more than 10,000 Facebook groups. According to the e-commerce giant, they were created to recruit people willing to post incentivized and misleading reviews on stores in the United States, the United Kingdom, Germany, France, Italy, Japan, and Spain.
Most consumers review product and service reviews to target your online purchases. According to data from the macro survey Statista’s Global Consumer Survey, for example in Brazil, 63% of those surveyed consider that these evaluations are very useful when buying online. In Colombia, a similar percentage share this opinion (60%), while in Mexico, Italy and Spain, more than half of those interviewed believe that reviews play an important role in influencing purchase decisions when purchasing online products. By comparison, American (44%), Japanese (43%) and French (41%) consumers are somewhat more skeptical when (alleged) buyers give stars.