In 2023, Deporvillage, the Catalan company specializing in sports equipment, experienced one 10% increase on your billreaching the 166 million euros. In addition, EBITDA improved by 12% to 6.5 million euros.
The company attributes this growth to several factors, including improvement logistics that made it possible greater efficiency in variable costs, which increases overall performance. Also the Growth in international marketsAnother important factor was the increase in demand, especially in southern Europe and in countries such as Germany, where they recorded an increase of 25%.
In addition, Deporvillage has expanded its presence in Europe with the opening of new offices in Denmark, the Netherlands and Poland. This expansion consolidates the company’s online position on the continent, where it already operates in Spain, France, Italy, Portugal, the United Kingdom and Germany.
Deporvillage is advertised with Omnichannel
One of the company’s main bets in 2023 was the transformation of the activity purely on-line to omnichannel. Following the change in strategy, Deporvillage opened its first physical store in Alcorcón (Madrid) in April last year, which was also joined by a branch in Pilianas (Granada). Thanks to this strategy, the company was able to increase its sales by 1.6 million euros last year.
“Looking ahead to the new year, we expect an increase in sales due to the consolidation of existing markets and the promotion of growth in new countries, as well as a recovery in growth in the cycling industry, which in 2023 was still suffering from the post-adjustment. Pandemic“, has explained Amparo Cuerda, Co-CEO of Deporvillage. Looking ahead to 2024, the company is planning double-digit growth again.