Following a notable increase in customers in Spain, France, the UK and Germany in 2022, CitrusAdbenchmark in Retail Media solutions and already present in 30 countries, it strengthens its position in Europe, the Middle East and Africa with the appointment of Alban Villani as its first CEO for the region.
This is a strategic move in a year of innovation for CitrusAd, including offering a Unique Retail Media Approach through a unified platform on-site, off-site and in storeas well as a powerful roadmap with new features and tools for campaign planning, advanced reports or the creation of dynamic assets.
«With a strong portfolio of projects across the region, this appointment ensures that CitrusAd is responsive to the needs of our growing network of retailers and advertisers. The addition of Alban will significantly strengthen our global executive team in its strategic evolution«, comments Adam Skinner, Director of Operations of CitrusAd.
«It is a privilege to join CitrusAd at a key time in its growth and development. The company’s mission to lead a new generation of comprehensive first-party data-driven advertising solutions has always appealed to me. The economies of the various EMEA markets present a great opportunity for growth, as retail media spending is expected to triple in the next four years. I look forward to joining this team of professionals and contributing to improving the overall online shopping experience.“, Add Villaniwho will take up his post at the end of September.
Villani’s appointment reflects CitrusAd’s commitment to reinforce the different regions (Americas, APJ and EMEA) for drive hyper-focused growth and customer retention, while continuing to serve retailers and advertisers. Attention to member needs has been the foundation of CitrusAd’s success over the past five years. Villani will be tasked with focusing on client success, strategic partnerships, client retention, team growth and new business development in the region.
Prior to his previous role as Senior Vice President at Appier, Villani founded his own brand and digital marketing consultancy and was Regional General Manager for South Asia Pacific at Criteo, where the region saw significant growth under his leadership. .
CitrusAd is working with major retailers around the world, and in EMEA, the company partners with, PcComponentes, Carrefour Middle East, Sainsburys, Argos, Kingfisher France, Tesco, Ocado, TechData, and PromoFarma, among others. CitrusAd is collaborating with Epsilon to develop the next generation of identity-based media solutions for retailers and brands, and earlier this summer announced the launch of the industry’s first end-to-end retail media platform at Vivatech, France. .
