Chat GPT has topped the global download charts for non-gaming apps in March 2025, overtaking giants like Instagram and TikTok. OpenAI’s app hit a record monthly download high, marking the first time it’s led the pack. The app’s growth is driven by major updates, including enhanced image creation skills, letting users make Studio Ghibli-style images and memes. OpenAI also relaxed content moderation rules and fine-tuned its voice AI feature. These changes improved user experience and sparked a viral moment that boosted the app’s visibility.
Growth Drivers
A report by Andreessen Horowitz found that Chat GPT doubled its weekly active users to 400 million in less than a year, reaching this milestone in February 2025. The app’s rapid growth highlights the growing interest in AI tools among the general public. Chat GPT’s success can be attributed to its continuous improvements and expansions, making it a staple in the mobile app sector. In January 2025, the app had 40.5 million downloads, 50% more than its two main rivals, DeepSeek and Google Gemini, combined.
- DeepSeek, known as “China’s Chat GPT,” had 17.6 million downloads in its first month.
- Google Gemini had 9.6 million downloads.
Despite new competitors emerging in generative AI, Chat GPT maintains a significant lead. The mobile app market is projected to grow, with an estimated 347 billion app downloads by 2030. Categories like utility, productivity, entertainment, and social media are expected to drive this growth. AI apps like Chat GPT are well-positioned to capitalize on this trend, providing tools that are increasingly integrated into users’ daily lives.