As the holidays approach, Dom Pérignon drapes his champagne in pop in an unprecedented collab with Lady Gaga. From the box to the label, the star has brought her touch of rhinestones. This launch is accompanied by a 100% virtual event.
This Thursday, October 14, a digital Dom Pérignon Lady Gaga pop-up store will be available for two days. We can discover the bottles of Dom Pérignon vintage rosé 2006 and Dom Pérignon vintage 2010 in a limited edition of one hundred bottles.
But also an exclusive piece: a vintage 2005 rosé Dom Pérignon jeroboam, dressed by the artist Lady Gaga. Limited to 110 exclusive pieces, they will be available in a selection of points of sale around the world. In France, it is at the Grande Épicerie de Paris that you will have to go to see it in person from November 29.
Until then, it will be possible to buy the limited edition vintage boxes during the two days of the digital pop-up store. Dom Pérignon proposes to acquire these bottles in a digital version using “Non-Fungible Token” technology.
Each box is sold in cryptocurrency (ether) but will of course include a real bottle delivered to your home as well as a 3D NFT version to keep. Each NFT will be numbered (purchase is also possible in euros). After this sale, the non-limited edition Dom Pérignon bottles will be available in wine merchants from November 1st.
Digital pop-up store, accessible Thursday, October 14, 2021: www.nft.domperignon.com
Box Dom Pérignon Vintage 2010 75cL and its exclusive digital version and numbered 200 €
Box Dom Pérignon Vintage Rosé 2006 75cL and its exclusive digital numbered version 345 €
