Rakuten Europe announced the launch of a new loyalty program in Spain, Germany and the UK. With this program, the company seeks to bring its services and those of hundreds of brands closer to consumers in a much more beneficial and practical way.
Rakuten.com, considered the core of Rakuten in Spain, combines the existing services of Rakuten TV, Rakuten Kobo and Rakuten Viber with more than 700 popular brands. These include El Corte Inglés, AliExpress, Booking.com, Fnac, Media Markt and Nike, among others. They will now have a robust rewards program for users, focusing on the consumer more than any other in Europe.
Until now, buying through Rakuten.es, users could earn up to 30% in Rakuten points and redeem them. They could get gift cards, the latest movie releases on Rakuten TV, books through Kobo, or credit on the Viber Out messaging app.
But now, with Rakuten users will recover money from their purchases, returning up to 30% of the amount of the order in euros.
Cashback with every purchase!
Following the example of Rakuten in the United States, which has paid almost 3.7 billion dollars in cashback to its users, Rakuten.es allows its members to earn cashback on their online purchases in more than 700 partner stores in three simple steps:
- Purchase: You need to login or register on Rakuten.es to discover hundreds of brands and thousands of products from all categories.
- Earn: Receive back up to 30% of the total amount of the purchase. Rakuten will track the transaction and credit the user’s Rakuten account with cashback.
- Cash back: Once the transaction is confirmed, the user will be able to withdraw the money to his PayPal account or his bank account. Or convert it into Rakuten points with a 20% increase in value to redeem for gift cards and other Rakuten services.
And cashback is not everything, in Rakuten users can find the most current offers and coupons of the most popular brands. And with the Rakuten browser extension installed every time the user browses an affiliated brand, the extension will notify you of the available cashback.
“In 2022 we celebrate the 25th anniversary of Rakuten. What started as a marketplace in Japan has grown into a diverse group of innovative services for everyday online needs.. We are constantly evolving with an eye on the needs of consumers»He says Toby Otsuka, CEO of Rakuten Europe. “By introducing cashback in Europe, we are convinced that we will not only attract more members, but also offer them a more flexible rewards system that adapts to their shopping habits”Add.
Get even more rewards with Rakuten Points!
With Rakuten, users decide how to withdraw what they have earned. On the one hand, they can transfer their cashback directly to their PayPal account or to their bank account. And, on the other, they can convert it into points with an increase in value of 20%, so that: €1 cashback = €1.20 in points.
Points can be spent on different rewardss: gift cards for stores like Nike, MediaMarkt or Decathlon, movies on Rakuten TV, e-books and audiobooks from Kobo, credit for Viber and much more.
“Our Rakuten Points program is inspired by the popular Rakuten Points program in Japan, which has rewarded its members with more than 2.5 billion points (a value of 23 billion dollars)”commented Toby Otsuka. «That is why points will remain at the core of our loyalty program vision and the key pillar of the Rakuten Ecosystem experience..»