In its continuous commitment to digitization, Brico Depotspecialist in construction, reforms and DIY, has launched the launch of its marketplacewhich plans to launch during the second half of the year.
In line with its business model and firm price leadership, the company transfers its commitment to offering the best quality at the most competitive price to the new sales channel, announcing that it will offer the lowest commission in the market.
The Marketplace will be integrated into e-commerce of the company, where its own ranges also stand out. Thus, Brico Depôt will soon include new brands in its online channel that will be carefully selected by a team of experts to ensure that they meet the criteria of quality and responsibility. With a large selection of new products, The purpose of this new bet is become the partner ideal for consumers to be able to purchase all the products they need to develop and complete their home improvement and DIY projects in one place.
Sandra Zarate, Digital Director of Brico Depôt Iberiastates that “We are facing a very ambitious project that will see the light of day soon, taking a firm step in our clear commitment to omnichannel and to offering our clients everything they need to complete their projects in an agile way, improving their purchasing process and offering the best value for money.”
This initiative is part of Brico Depôt’s digitalization strategy, focused on the transformation and progress of the company towards new processes and the development of tools that allow enjoying an optimal shopping experience through any channel. “This launch means an important advance in the company’s digitization strategy, which began with the launch of our ecommerce, the implementation of the Brico & Go app and, now, the next launch of our Marketplace”, Zarate concludes.
