The fashion firm Blue Bananawho was born on Instagram in 2016, continues with the company’s commitment to offline growth in Spain. Also, keep up with its omnichannel strategy with its landing in Cantabria after the opening of its first store in Santander.
Specifically, this new establishment becomes the brand’s ninth in Spain. It has a space of 80 square meters, which are distributed among the commercial area and which creates four new jobs.
The design of this space is exclusiverevolving around surfing and the Cantabrian coast. Thus, he manages to create a special environment in which to show his most iconic collections and garments. This ranges from his t-shirts, sweatshirts and hoodies (hooded sweatshirts) with the famous ‘X’ embroidered in ethnic fabric, to his new collection, which includes new swimwear, linen shirts and shorts.
In addition, all the firm’s garments are carbon negative. Blue Banana has become the first Spanish clothing firm to achieve negativize the carbon footprint. For this, it has invested the equivalent of twice as many emissions in environmental projects, with the endorsement of the United Nations.
Opening in Santander with surprises
To celebrate the arrival in Santander, Blue Banana organized an inauguration last Saturday in May with personalized bracelets, gifts, drinks and many surprises for the first to arrive. In addition, they called a day of surfing for that same day, with all the information to register through their social networks.
We are very excited about our arrival in Santander. This adventurous and proactive city in the fashion and sustainability sector could not be missing from our ‘retail’ strategy. In addition, we are in love with Cantabria, its people and its environment, and we have always felt attracted by the idea of being part of their day-to-day life and being able to share our philosophy with them..
Juan Fernández-Estrada, co-CEO of the firm.
The opening of this store in Santander is part of the omnichannel strategy that Blue Banana launched more than a year and a half ago, with which it has already managed to open nine physical stores: two in Madrid and one in Barcelona, Valencia, Seville, Malaga, Zaragoza, Bilbao and Santander.