Blue Banana launches its largest bathroom collection

Blue banana lance Your bathroom collection to make this summer “count”. Is about his largest catalog of swimsuits and bikinis to date which are part of the spring-summer 2024 collection and are complemented by others new categories such as flip flops, towels, shorts, tank tops, tote bags and bandanas.

The bathroom line has since followed the company’s commitment to adventure and sustainability All of their designs are made from recycled polyester and are carbon negative. This means that the “X” brand offsets twice the CO2 emissions they produce by financing renewable energy projects supported by the United Nations.

Below the Woman line is the Bahamas bikini, with a curly finish and a straight cut in an aqua tone; the gradient model in triangular shape; or the hibiscus with a double set of loops. In a swimsuit, he The Madagascar model is the company’s commitment to comfort, featuring a piece with an open back and no visible seams.

In the men’s collection, the company is again characterized by a selection of models with a classic cut and plain or printed fabrics that coexist with other fabrics designed for surfing. All have an adjustable drawstring closure and front and back pockets with flap closures. For the little ones, Blue Banana has designed three mini models of straight cut swimsuits.

“Blue Banana Athletics”: first sports collection

There will be more launches and more clothing items in the coming weeks. According to the brand’s founding partners Nacho Rivera and Juan FernandezIn a meeting with the media held this Wednesday at its headquarters in Madrid, one of these developments will be the launch of his company first sports collection “Blue Banana Athletics”: «We always want to be consistent and adventure is a place we feel we need to be«. This new collection, which includes T-shirts, tops and leggings, was created under this premise.

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They also presented the collection “Banana Capsule”, with a more minimalist design featuring the symbol of a banana, forgoing its iconic “X”. «In this spring-summer campaign we also wanted to release this collection because we want to wink at the banana and we released some clothes“, have pointed out. As for clothing for the little ones, the founders emphasize that the KIDS collection works very well and represents about 15-20% of their sales.

Opening 7 physical stores

As the founders have highlighted, the company is due to the success and good performance as well as the building of the team Blue Banana will continue to strengthen its omnichannel presence with the opening of seven physical stores by June: Granada, which opened its doors at the end of March; Pamplona, ​​​​which opens this Friday, April 12; and soon Oviedo, Palma de Mallorca, San Sebastián, Barcelona and Murcia. Together with El Corte Inglés they also want to open corners in Palma de Mallorca and Palencia next June.

These new openings are part of the omnichannel strategy that Blue Banana launched more than three years ago and which has already managed to open fourteen of its own physical stores, including an outlet and several corners in El Corte Inglés. In addition, the brand is also working on its international expansion and recently opened its first physical store outside of Spain in Mexico, as well as a corner in El Corte Inglés in Lisbon. «We are very happy with the results from Mexico. We have to keep working and pushing, but we are happy and are already thinking about the next steps« said the founders of the brand.

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