The French social network BeReal has become the fashionable social network. It has become popular for its alert system to upload a daily photograph. To do this, the user takes the photo using the front and rear cameras at the same time. In this way, nothing can be hidden. Even platforms like Instagram, TikTok and Snapchat have launched new features imitating BeReal. In less than a year, the number of active users on the platform has grown from 10,000 to the current 15 million in a crowded social marketplace.
Unlike social apps with billions of users who are trying to mimic its features, BeReal hasn’t figured out how to monetize yet. According to a report from Financial Times, the app plans to incorporate paid features or subscriptions to earn revenueinstead of flooding users with ads.
How is BeReal used?
The way to use this app is very simple. Every day, at a random time, the user receives a notification on their mobile with a time limit of 2 minutes to take a photo of what is in front of them, and another of their face. Thus, the photos are taken without being able to plan it, or pose or study the environment well. You can replay the BeReal as much as you like during the two-minute countdown, but once it’s posted, you can only delete it and replay it once.
If at the time they send the notification, the user is not available to share the image, they will not be able to see the updates they make and they will only be able to see them when they publish a new photo.
Another feature of the application is that it only allows you to share photos for 24 hours, something like what Snapchat has. The person who uploads the image will be able to see the catalog again, but the friends will not.
