After a year 2023 in which the tourism sector the 12.8% of the total GDP of the Spanish economy, Experts believe that 2024 will be particularly good for this sector, which represents one of the pillars of the national economy. Actually, loudly the data of the last Tourism Outlook Report from ExcelturThis is expected Tourism GDP exceeds 200,000 million euros, representing 13.4% of the total national GDP.
Online travel sales are expected to grow by 60%
For this reason, the various players in the sector begin to set targets just before Easter, the first holiday of 2024. In the online area the sale ofTravel traffic grew by 60% last season. According to the “Easter report” prepared by Web loyaltya leader in generating additional revenue for e-commerce through retail media, is expected to take place this Easter grow by a further 60% in 2024. Furthermore, Webloyalty assumes this Spaniards spend an average of €430 on e-commerce During Holy Week, 15% more than in 2023, the year in which the average ticket price was €375.
“More and more Spaniards are organizing their trips online, and this channel offers travelers many additional benefits such as: B. Price comparisons and access to promotions and discounts to help them save, which is reflected in the data. In fact, our refund program for the Spanish market, Purchasing Privileges, will cover more than one million euros in transactions in the travel category throughout 2024. In short, the first quarter in general is particularly important for the industry, as users not only buy their plans for Easter, but the most far-sighted also start to buy their summer holidays.“, Point Paula Rodríguez, Business Development Director of Webloyalty Iberia.
Fewer flights and more vacation packages
According to Webloyalty, they predict that Spaniards will take more local trips this year, and an 18% decline in flight sales. On the contrary, vacation package rentals will increase, a sector that will grow by 94%, while hotel reservations will increase by 43% year-on-year.
Overall, Webloyalty’s Holy Week 2024 report estimates that Spaniards will spend an average of $1.5 million €380 in hotels, €360 in vacation packages, €600 in flights, €110 in vehicle rental, €120 in bus or train tickets via e-commerce during the Easter holidays.
“These trends are mainly due to economic reasons, as airline tickets are more expensive than before, which discourages the purchase of such products. “In addition, the Spanish traveler also moves for environmental reasons, which represents an additional deterrent when it comes to choosing the plane as a means of transport,” insured Rodriguez.